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Semrush vs Moz: Which is the Best SEO Tool?

Search Engine Optimization (SEO) has become quite unpredictable, thanks to the regular updates being launched by Google and other search engines. 

This is both good and bad news - depending upon how you look at it. 

While many people would say that such regular updates from Search Engines are insane to keep up with as this mostly complicates the digital marketing scenario. On the other hand, there may be many people who take these updates in a positive way as it brings more transparency. Only the websites and digital marketers that strategically leverage premium SEO tools stand to benefit the most.

Now the question that arises here is which is the right tool to keep up with the increasingly complex SEO framework? Now the competition lies between the two best SEO tools - SEMrush and Moz.

SEMrush vs Moz - The Common Differences!

  • SEMrush offers the option to track up to 5 websites and 500 keywords with the base plan, on the other hand Moz only allows to track two websites and 300 keywords.
  • SEMrush has been known to develop and update features more frequently, while Moz has been found to be doing it after a long time.
  • When it comes to user-friendliness, SEMrush is a better choice while Moz is quite difficult to work with.
  • SEMrush comes with features that are more suitable for typical internet businesses. Moz, on the other hand, comes with more advanced and in-depth local SEO features.



SEMrush was launched back in 2008 as a simple tool for regulating online competition. Later after some time, a team of IT and SEO specialists worked together to create something that can help transform how websites rivaled each other over the web. The goal of this change was to make things transparent and fair. In the modern days, SEMrush has become a digital marketing management tool that lets you manage multiple aspects like tracking, auditing (site audit), research, and insights.

In simple terms, it lets serves as a complete platform to monitor and analyze multiple marketing channels across search engines and social media with an aim to provide valuable information about the website as well as the competitors. Based on the monitoring and analysis, one can adjust the digital marketing strategies accordingly to stay ahead of the competition in the digital arena.

The tools available with SEMrush can be grouped in the following functions:

  • Competitive intelligence
  • Social media tracking
  • Content optimization
  • Paid ads insight
  • SEO research

It also comes with the advanced content marketing optimization feature that is aimed to help enhance your content’s value and engagement. It lets you search for the trending topics as well as the corresponding keywords.



The history of the Moz marketing tool can be traced far back as it was launched much before SEMrush. Launched in 2004, Moz was initially known as SEOmoz and was only used as an online blog that shared tips and other information related to digital marketing topics. This is an initiative of Rand Fishkin who has been immensely popular in the SEO community across the world.

Just like its competitor SEMrush, Moz also happens to offer a couple of things in a single platform, which is aimed to provide its users with a wide range of tools for SEO and local marketing purposes. It is worth notable that Moz has launched its own Moz Local that is marketed as a separate product to Moz Pro. This allows users to perform various activities:

  • Keyword tracking
  • Keyword research
  • Link building analysis
  • Website auditing 
  • On-page optimization
  • Reporting

Moz allows the users to track ranking as well as the competitor status on the search engines like Yahoo, Google, Bing, etc. Simply put the keywords and you can have complete detail of your website ranking in more than 200 countries. It also lets you monitor the keywords by marketing campaigns, labels, and locations.

On the keyword front, Moz offers various keyword search functionalities, allowing users to evaluate a wide range of factors to gather information on possible opportunities.

Its web page optimization feature is designed to help maximize the potential of your website pages for ranking well on the search engines. This tool will help audit your website content, which is followed by generating relevant suggestions on improving it accordingly.

Final Verdict

Being SEO tools, both the SEMrush and Moz might seem like the same things initially, offering an array of digital marketing tools suitable for tracking, auditing, and managing your digital presence, gathering insights about your competitors’ progress, etc. Both these tools have been designed to offer their users the services like web page optimization, in-dept reporting, website crawling and diagnostics, link analysis tools, and keyword research.

Considering the features and technologies used, we can say it’s a tie between both SEMrush and Moz, the final choice of course depends on your specific requirements and budget.

Author’s Bio:

Meghna Lal is a successful digital marketer with expertise in search engine optimization, content marketing and creative writing. She has helped a lot of small and medium-sized businesses craft digital marketing strategies that are cost-effective and deliver outstanding results. Currently she is doing freelance writing for SEO Experts India, a leading SEO Company in India