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Link Building: Strategies to Boost Your Ecommerce SEO

The process of gathering references from other websites and then linking it back to the original material is known as link building. One of the most significant ranking factors used by Google is a website's backlink profile. It consists of links pointing to its content from other websites.

Link Building

Your website has more social proof that more websites must connect to it. Strong content can naturally attract backlinks. There are deliberate tactics you can apply to increase their number.

What Are the Different Types of Ecommerce Links?

  • Outbound Links: When you mention a statistic and link to the source, you are using an outbound link. Outbound links are connections you establish on your website that point to other websites. Your overall SEO may benefit from links to other websites, particularly those in your niche that are authoritative.
  • Inbound Links: Links from other websites to any page on your website are known as inbound links or backlinks. Your e-commerce store will have more authority with search engines with the more high-quality external links you have pointing at it.
  • Internal Links: Internal links are links that move readers within your website from one page to another. An illustration of an internal link leads from a blog post to the product pages.

Strategies for Link Building to Improve Your Ecommerce SEO

The advantages of link creation are incredible, but how can you create the right kinds of links in the modern era?

Eleven link-building techniques are covered in this tutorial to help your website rank higher in 2022 and beyond.

1. Focus on Building Quality Links

Ecommerce link-building sites should concentrate more on acquiring high-quality backlinks from reliable sources. This implies that you should seek to obtain fewer (better quality) links rather than more (poor quality) links. And that your link-building efforts should concentrate on the 20% of traffic that generates 80% of your ROI.

When eCommerce managers adopt this mindset, they see the importance of client connections. Building links for online stores calls for a systematic approach that emphasizes forming important alliances. This will eventually improve SEO over the long term.

2. Focus on Your Niche

Dig deeper into your area of expertise and identify a sub-area of expertise. This is especially useful if you invest in a keyword group that is poised to grow significantly but has not yet been fully utilized.

To find out which keywords are driving traffic and what their historical trend has been, use the Google keyword tool. You ought to maintain a varied portfolio throughout your e-commerce products, just like any wise investment. You shouldn't concentrate your investments on one product category or keyword cluster.

3. Use Internal Links

Links both inside and outside the website are essential. It would be excellent if you took care of this as well because they will enhance SEO and let Google know that your page contains additional websites (Writings, goods, etc.). Connected to this, you can do this to build a large network around your online business. Additionally, adding internal links is simple and can even be automated.

4. Generate Lists of Targets

To begin using this link-building strategy, you must locate the websites of the goods and services that you could review. Every website must:

  • Be pertinent to your niche.
  • Have verified testimonials.
  • Be a good or service you use.

5. Use Social Media

You need to be aware of the type of content your audience wants. You should go to the social media platform that your customer base prefers rather than Google. To produce original content that resonates with them the greatest, you can harvest thoughts, conversations, and queries from this area.

This is a wonderful strategy for lean content generation and the greatest way to stay on top of online activity. This tactic will assist in building a content database that will inform Google that you are dedicated to providing the desirable material. Your website will appear more prominently in the search results. This is because Google will consider it to be more relevant than other websites.

6. Resource Page Link Building

Resourcepage link building is another scalable and successful link-building technique. The first step in this technique is to match your themes with audiences who can be linked to.

Linkable audiences are collections of curators who want to link to suggested scholarly (informative) sources. Make a fast Google search for "TOPIC" to locate linkable audiences that are interested in the same subjects as your website.

This will display topical resource pages designed with a particular linkable audience in mind. The creation of the content itself is the next stage of resource page link building. To give its target audience the best knowledge, the article must be a lengthy industry handbook.

Contact the administrators and editors of these resource pages. Tell them about a new resource you have that will meet the demands of their intended audience.

7. Local Linkbait Strategy

For small business owners to assist their local company rank for industry keywords inside their area or location, local link development is essential. For an SEO campaign, local links are simple to find but challenging to duplicate.

Writing a content post listing the top non-competing brands in your city is one scalable local link-building strategy.

This is a type of link bait because it promotes local brands and brings in new clients for their companies. You simultaneously give them permission to share your content piece on their networks. It increases the number of followers you have and the number of people who visit your website.

8. Strategic Content Partnerships

Co-marketing is a reliable marketing strategy to increase your brand authority faster than anyone else. It also helps increase your reach and visitor numbers.

Since you'll be relying on other people's influence and loyalty, you may easily acquire the power you need to meet your company's financial goals (i.e., leads and sales). By reciprocally trading hyperlinks with bloggers in the same business, you can use co-marketing.

9. Link Reclamation

The process of obtaining backlinks from websites that only mention your product, brand, or other material without referring to your page is known as link reclamation. You get in touch with them and ask permission to link to their mentions. Any brand can gain a lot from using this link-building method, especially enterprise websites.

The more publications and bloggers reference your website in their pieces, the more popular your website will become. You might anticipate several months of growth month after month as your product receives more word-of-mouth advertising.

Start by setting up email alerts for whenever there is any mention of your brand using SEO tools like BrandMentions or Ahrefs' Alerts feature. Alerts can be set up for any keywords you like. Make sure your keyword exclusively refers to your brand or content. If not, you will need to filter web mentions that exclusively discuss your website.

Send publishers emails asking them to link to you. A subliminal request in your email pitch works best as they are already aware of your website.

10. Add an Infographic Promotion

For more than a decade, infographics have been a content format that businesses and publishers have invested in to drive traffic, links, and social shares to their websites. Even though many visual assets have been successful, some have also failed.

Having a ready list of persons who will handle the early promotion is one technique to overcome failures in infographic promotion.

You should first decide which publishers will be your partners and have the exclusive right to republish your infographics. This is a wonderful strategy to make sure that people see your material and to gain some first backlinks to help you promote it.

The secret to a successful infographic promotion is to give your email pitch an exclusive component. Publishers are likely to accept your offer once they realize they will be the ones to publish a quality content article.

11. Offer Podcast Guesting

Podcasts are being used by more and more companies and people to expand their internet reach and increase their influence. A podcast is a great strategy to attract fresh links to your website while link-building. There are two methods for link building with podcasts:

First, by producing your podcast and conducting interviews with experts and practitioners in the field. You gain increased visibility and fresh natural links from their blogs (or the websites of their audiences).

List the podcasts that are in your niche. Check whether they have episodes where industry professionals are interviewed. Ask them to join your program by getting in touch with them. Your credibility as a businessperson and a list of subjects or thoughts you can share with your audience should be part of the value proposition in your email pitch.


The business that invests more time in link-building ultimately succeeds in eCommerce SEO. Whenever you concentrate on e-commerce link building, keep in mind to be original and take part in actions that few people take. This is the greatest overall approach for building a strong link profile for e-commerce sites.

Building backlinks to your website may be done in a variety of ways today. Additionally, you have the option of putting into practice scalable link-building techniques. This will help endure the test of time and give you the best opportunity to rank your website.

You've seen 11 doable tactics in this post to help you increase the number of backlinks to your key sites. You will observe improvement in your SEO campaign if you implement them carefully.