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15 ways to increase web page engagement by using SVG icons

Website engagement is how well a website pleases you with its interface. Therefore, every designer and web developer focuses keenly on improving a website's UI & UX to increase visitor interactions in the form of clicks, shares, downloads, and more. But why is it important?


SVG icons

The purpose of a website is to be the face of a business in the digital ecosystem and interact with interested parties. It is an online place where people can see who you are and what you have to offer them. Imagine that you go to a grocery store or a restaurant. Will you enter it if it is clumsy and unhygienic? Almost every time, the answer will be no. The same is the case with website engagement.

If your website is not attractive, so to say, people won't interact with it. And, if there are fewer interactions, the business will eventually fail. So, it becomes necessary to work on the user interface (UI) & user experience (UX) of a website to make it more engaging.

Create engaging web pages with SVG

SVG (or scalable vector graphics) files support animations & high interactiveness. These factors make them a popular tool for designers to increase web page engagement. Moreover, the XML-text files format of SVGs makes it pretty easy to scale them up without losing any quality. So, let's briefly discuss the 15 ways to increase web page engagement by using all free SVG icons

1) Boosting engagement with micro-interactions

A visitor feels more connected to a web page if it interacts with the user as if someone is nodding in a conversation. Micro-interactions let users know that your web page has recognized their actions. 

These micro-interactions can be as subtle as changing the colour of a "Contact Us" button and as vibrant as showing animations to people while loading a page. 

2) Decreasing bounce rate

Most users exit a website because they do not want to read dull & never-ending text. SVG icons can help animate your web pages to keep them more interactive than a static page. 

It can happen with simple things like adding a coloured strip while scrolling to help users understand how long a page is. Or a small animation while transitioning from one page to another can make their wait less boring. Ultimately, you will benefit from an increased average time on a web page and more conversions.

3) Improved user Experience

With SVG icons, your web page offers user-intuitive page navigation. SVG makes it accessible through visual clues to highlight certain sections like pricing, contact information, services, etc. 

The best thing visual clues do for your page is to eliminate the chances of users getting confused. So, you get better retention and more conversions as a result.

4) Emphasizing the "Call to Action"

The call to action button is the last barrier between your goal and the user on a web page. Interactive SVG icons can give your users an extra push to make them click the button. 

Convincing a user to take the required call to action is a massive problem for website stakeholders. But interactive navigation and embedding the CTA button dynamically in the web design can glide a user easily for the required call to action. 

5) Click-feedback

Small animations on the button click clear all the doubts a user can have. If you click a button and there is no reaction from the page, you may think of a bug or delay in page loading. It reduces the connection your design or web content has built so far.

Small animations like changing the colour of menu buttons on hover, adding a product to the cart button, or changing the download button into a progress bar assure users that the website reciprocates to their actions.

6) Live icons

Icons embed on web pages quickly and play a crucial role in enhancing any GUI. But evolving designing technologies like SVG have made it easier to improve user experience by creating dynamic icons.

Simple animations like magnifying an icon on hover can do wonders on a flat UI. And above all, the best part is that you can get all free SVG icons downloaded from verified sources.

7) Attractive logos

As per the web design aesthetics, motion can be the best attention-grabbing style you can implement on a page. Dynamic & interactive logos can do that for you. Not only do they improve the web page engagement, but they also make your brand memorable.

8) Simplicity In icons

SVGs have a unique element specifically made for icons. In addition, this icon element functions natively in all internet browsers. So, not only does it improve the web page's simplicity, but it also improves the page's performance on any web browser.

9) Play with users' patience

The digital world has become so speedy that a slow web page can increase your website's bounce rate and decrease the SERP ranking. However, it may not be possible for every website to be super fast. And to add, the human attention span is just 8 seconds.

But with SVG icons, you can change the waiting period of loading a new page or downloading a new file into some interactive animations like a progress bar.

10) A minimalist design

The visual impressions with SVG icons allow designers to say more with less. In addition, SVG animations are highly efficient in converting plain sight into an engaging info-loaded page.

11) On-demand layout

With SVG animations, you can hide some page sections that users may only need to see on-demand. Dropdown menus & accordion icons are some basic examples.

Showing more sections on-demand personalizes the user experience as it revolves around the user actions on pages, resulting in more web page engagement.

12) Better data presentation

SVG icons are a splendid way of representing data graphically. The SVG file format supports mathematical solutions. You can put analytical and alpha-numeric data in the form of colorful charts or lines using Chartist.js or other JavaScript libraries, making it more legible for viewers.

13) Drawings to convey a story

With SVG, you can draw lines to tell a story in a small area that otherwise would need a long paragraph. The SVG line animations work well with CSS as well. And you can show the entire brand or product journey with these animations with high-quality graphics and easy embedding.

14) Device responsiveness

With millions of users interacting online on different devices, the most significant design rule is to make any web page responsive. As per Google, almost 7 in every ten buyers tend to purchase items when they find a website more engaging. Besides, if your website is not device responsive, the Google ranking also suffers.

SVG icons become fully responsive as you embed them using HTML or CSS or iframe etc. It doesn't matter the screen size or resolution; a responsive SVG is always more engaging than a static page.

15) Universality

One thing that makes SVG files a game-changer in web designing is their friendliness with all web browsers. The XML format of SVG files makes designers create vector documents that are universal to almost every browser. 

So, if you have used SVG icons on your web pages, no matter which device or browser a visitor uses, your web page will always be engaging.

Wrapping up

The web design industry is revolutionizing at an exponential rate. As a result, the designers spend more and more time understanding user behaviours to different designs and elements. 

But SVGs have become an unavoidable element in web design. It's not even that hard to get SVG icons as you can have all free SVG icons downloaded from some platforms and embed them into your web design, making it more engaging than ever.