On August 23, 2007, we were first introduced to the concept of hashtags. Although it was Twitter that first introduced us to hashtags, Instagram made it famous. Various hashtag campaigns have made quite a name of themselves and have provided a great boost to the reach of the brands.
Consider hashtags as a trump card for your marketing campaign, it is one of the prominent marketing techniques. So if you haven’t yet utilized this marketing hack, then you are missing out on a great opportunity.
One aspect is using hashtags, but there is another aspect that people usually overlook. And that is to promote the hashtag and show hashtags entries to the target audience. Therefore, businesses are actively opting to embed Instagram hashtag feed on website to fulfill both needs.
Even if you don’t have your own hashtags, you can still use the hashtag related to your business. As you can embed the feeds on your website to increase the visual appeal of the website. At the same time, keep the visitors up to date with the latest trend related to your industry/business.
In summary, embedding Instagram hashtag feeds on the website has become a smart marketing strategy. And, here is how you can do it.
Simple Ways To Embed Instagram Hashtag Feed On Website
Many consider the embedding process as difficult to follow and time-consuming. Hence, to save your time and for your ease, we are listening to 3 simplest ways for this process. Even if you don’t have any coding knowledge or experience, you can still apply these techniques. So without any further ado, let’s dive into it.
1. Using Social Media Aggregator
Social media aggregators are amazing tools that help users to collect social feeds from various social media platforms. It then allows users to curate and customize the feeds before displaying them on the website. These tools provide a dedicated Instagram widget that you can embed on your website. It allows you to collect social feeds using hashtags. Hence you can have a hashtag Instagram widget on your website. And you can show the content from that particular hashtag to your visitors.
All you need to do is collect hashtag feed with the help of a social media aggregator, generate the embedding code, and paste that embedding code on the backend of your website. And that is, within a few simple steps, you can easily embed Instagram hashtag feed on website.
It eases the embedding process and provides various features that make it an ideal marketing tool. These features include - Customization feature. Customization feature helps you to personalize your feed, and here you can change the font size, font style, color style, and more to add a charm to your widget. Also, you have various themes and layouts. You can choose that best suits the website’s style.
And with the moderation feature, you can filter out all unwanted and irrelevant content from the feed and keep your feed related to your feed. And maintain the quality of your website. You can either remove the post manually or choose automation, where tools remove the post containing provided keywords.
Also, these tools provide a responsive widget that adjusts itself according to the screen type. There is no need to change the display setting manually. Some of the other major features of these tools are custom CSS, custom CTA, analytics, and more.
2. Using WordPress plugins
If you are using a WordPress website, then you have a simple option, use WordPress plugins. WordPress plugins add charm and functionality to your WordPress website. You have various social media plugins that help you pull social feeds from the various platforms and display them on your website. They provide Instagramwidgets for WordPress websites that you can use to display Instagram hashtag feeds.
You just need to install these plugins, choose hashtags as your source to collect posts, and display them using shortcode.
Plugins provide features such as moderation, customization, analytics, and more like social media aggregators. If you use a WordPress website then we suggest you use a WordPress plugin for the mentioned purpose.
3. Using Instagram embedding code
Instagram provides you with a feature where you can embed each post on your website. All you have to do is, copy the ‘embed code’ of that particular post that you want to display. Next, paste that embed code into the backend of your website.
But you have to go through the process for every post you want to embed on your website. Also, you cannot customize your widget. You can opt for this method only if you want to avoid using any tool for your website.
Summing It Up
Hashtags are one of the key weapons in the marketers’ arsenal. You have a step ahead of your competitors for using hashtags. And that is by opting to embed Instagram hashtag feeds on the website. You can apply the technique mentioned above for the smooth and quick embedding process. Opt for the one that best suits your preference and style. So what are you waiting for? Try these techniques now.