The platform you choose to establish yourself as a blogger on can impact your career growth to a large extent. There are a plethora of options to choose from. And even though most of them may claim to be similar in features, not all of them are the right choice for you.
From entertainment organizations like the escape room bangalore to luxury athleisure brands such as Nike- every business maintains a blog to push its visibility to the forefront. If blogging has so many big players backed by huge funding in the market, then don’t you think every decision you make regarding your blog, right from the platform to the content, needs to be thought twice over?
The two main options you will come across whenever you search for the “Best Blogging Site” are WordPress and Blogger. These platforms have their pros and cons that make them fit for different purposes. However, the paid and complex features of these blogging channels are what make them stand out from the rest.
What are the things to look for in your blogging platform?
Here is a checklist of all the essential aspects to consider while choosing your ideal blogging platform:
1. Ease of use:
If the platform is extremely complex and the features are not clear, then it is of no use. Hence, anything you use should be simple and easy to set up, use, add content, and grow the audience base.
2. Flexibility:
The blogging platform should be open to use and should be able to include features. This will help in the overall growth of the blog.
3. Monetization:
This is probably the most important part of a blogging platform. If you would like to make money with your blog, then consider a platform that offers plenty of options for you to make money. This can be through advertisements or views.
4. Support:
While creating a blog from scratch, designing and managing it is also equally important. The platform you use should be able to answer all your questions and give an instant response.
5. SEO optimization:
While sharing your blog online, SEO is one of the prime keys to attracting a huge audience. The platform you use should be inclusive of all the SEO guidelines and should help you promote your website organically.
These are some of the key features you should keep in mind while comparing the best blogging platform.
Blogger v/s WordPress
Blogger is a free blogging platform provided by Google which offers a free hosting service. It helps you create a blog anytime or anywhere without even causing a penny. You also get a Blogspot subdomain and address when you make a blog.
WordPress is also free software that lets you create a website, blog, or online store easily. The user interface of WordPress is comparatively easy as it offers a bunch of offers and services. You can create a blog by hosting a plan and a domain name.
Ease of Use
With a blogger, you can start a blog in minutes through Google Sign In. You can also configure it through the easy blog settings, titles, addresses, and themes.
With WordPress, you can choose from a plethora of themes. You can also install the plugins, which make the work even simpler. By comparing the two, we can easily get ass text, images, videos, and other media to WordPress posts. The customization process is also simpler on WordPress.
Control And Flexibility
Blogger is designed as a much simpler blogging tool, and there are only limited things you can do on that. All the Gadgets are provided by Google itself. The advanced options for monetization are not easily available on Blogger.
WordPress, on the other hand, offers a wide range of Plugins like adding an online store, building a portfolio, making pop ups, adding share buttons, checking SEO ratings, and much more. So, when it comes to flexibility and control of use, Blogger gets another point.
Appearance and Design Options
Appearance is a major factor that decides whether people will stay on your blog or not. The first impression of your blog speaks a lot to your customers. With Blogger, you get only a limited range of templates that are pretty. You can also make small changes to those templates.
WordPress gives you a range of free and premium themes to choose from. With over 2,000+ free blog themes, you can modify the templates according to your demands. That’s not all; you also get a range of paid templates that can be used easily on the platform.
Security
Another critical factor in the selection of your blogging platform is security. You get the advantage of Google’s robust and secure platform with Bloggers. But if the platform goes down, your site will also go down.
WordPress is comparatively much more secure as it offers a self-hosted option with security and backups. The security factor is equally important in both blogging platforms.
Support
With Bloggers, you get limited support available in terms of basic documentation and user’s forum. But with WordPress, you can get full community support on each plugin. You can also expect dedicated support from the creators of the products.
Conclusion
There are thousands of tutorials available for both the platforms and their usage on the internet.
In the final verdict, WordPress surpasses Bloggers in terms of compatibility and visibility. So, if you are planning to take up blogging as your career, then WordPress can be the perfect platform to grow efficiently.