Trends and technology are changing fast, we already knew that. However, when we talk about efficient web design, it is something more than just styles that are in ‘fashion’. The very last thing you want when people get to your site (especially for small businesses) is to lose conversion and potential customers because your site looks outdated. Design always plays a very important role in presenting a company’s image and ensures that what users see is what the company offers.
Trends
The latest trends will surely help you make small settings to keep your website updated. Thus, we can assure you that today's blog will help you bring your web design knowledge up to date.
So, let’s start with 7 essential web design elements that every small business website must have in 2022.
1. Dark theme / Dark mode
Dark mode may have a strong effect on the usability of your product. Not only will you need to think about the environment in which people use your product, but also about how long they have been using it. The popularity of the dark theme has gone over the roof, so, you should give it a try too.
Note: Dark / Light Mode toggle - simply enough.
2. Thumb-Friendly mobile design
More than 65% of people use the Internet through their mobile devices, needless to say, thumb-friendly mobile design is essential and a necessity in the modern world.
While giving you the ability to highlight other design elements, aesthetically, the dark mode effortlessly creates a very modern look for your website.
3. Unique typography and interactive fonts
Of course, people visit websites to read content, thus, the words that are on the website play a major role. Therefore, in order for our visitors / potential customers to have a special experience, it is very important to have unique typography.
The majority of web designers have found methods to move their texts with the mouse of the user, you can do this by applying the hover state change as you would with a button. When using interactivity on fonts, it is important to keep in mind readability, because some people find characters in motion distracting.
4. Site loading speed
Undoubtedly, one of the most important standards of web design is ultra-fast loading time. According to research, it should not take more than 2 seconds to load your site, otherwise, people will not have the patience or will think that your site is not working and will leave.
This loses conversions and possible future customers, and you don’t want that. Thus, make sure that the loading speed of your site is satisfactory.
5. Overlapping design elements
This trend can add a much more serious note with a more organized look to your website. Therefore, this is a super design trend, you just need to approach it carefully. You need to ensure that you don't compromise your website readability while trying overlapping elements.
6. Flat design
Flat design is an exceptional UX/UI design element. It was originally developed for responsive design, where the content of the website changes smoothly depending on the screen size of the device and refers to simple shapes, and this type of design has become an aesthetic but also a practical choice for designers.
7. Big buttons
Another web design trend that you can use to improve the usability and user experience of your website is the big buttons. Small buttons are not ideal and friendly, especially for small screen users. Big buttons will improve navigation and accessibility of functions. You can always distinguish buttons by color, which will reduce the chances of users interacting with the wrong elements on your site.
8. White space
Using white space means giving content space to breathe, rather than trying to cram as much information as possible onto the screen. As the readability is improved and the content stands out better, the experience is more likely to be more relaxed for visitors.
Note: White space is just a term for the space we give between elements, it doesn't have to be white, as long as the area is empty.
Conclusion - Don’t Be Afraid To Try New Trends
Considering how many internet sites there are nowadays, you simply have to do everything you can to stand out from the crowd and draw attention to your business or company.
Therefore, do not hesitate to try something new in order to improve and raise your business to a higher level.