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What Do the Most Followed TikTok Brands Have in Common?

Trends are born on TikTok. If you have seen it, heard it, and laughed at it anywhere on social media, chances are it came from TikTok.

TikTok is one of the most popular social media platforms globally, with over 1 billion active users worldwide and growing. It is an app for making and sharing short videos. Users can navigate through the videos by scrolling up and down just like a feed.


Thousands of brands from all the different sectors are already killing it on the platform. If you are not already there, there is no better time to get on board than now!

But, marketing on TikTok is completely different from other social media channels. While many marketers are still understanding how to fit TikTok into their social media strategy, the best TikTok agency have already had a breakthrough and has cemented its presence on the app. Here are the hallmarks of some of the top brands on TikTok –

Understand TikTok’s Unique Communication Style & Culture

The best brands on TikTok have a deep understanding of the differences between TikTok and other platforms. It allows them to create content designed especially for TikTok rather than repost content from other social media platforms. TikTok has a unique set of features, trends, and user behavior. Understanding how TikTok ranks and displays content can help you create hashtags, content, and engagement strategy for your brand too.

Have Clear Objectives

All the top brands on TikTok post what’s relevant to their image. While they do follow the trends, they do not necessarily use all of them to engage their audience. They have a deep understanding of their purpose and what their audience is looking for. Whether it is entertaining your audience, creating brand awareness, or informing them about certain products or services, ensure you are clear about it from the start.

Find Unique Ways to Connect to New Trends

The TikTok community loves to see what’s trending but is put off by overly curated content. As mentioned, many brands often outsource their influencer marketing activity to the best TikTok agencies. Your TikTok marketing agency, and those of the best brands know how to take advantage of them without losing their brand value and personality. They adopt trends that match their end goal rather than just push their brand narrative. Using relevant trends on TikTok can help increase visibility, but it is critical to do it organically without forcing it.

Collaborate with Influencers

The best brands know they cannot succeed on TikTok without collaborating with influencers. Their agency partners with creators in the same niche to amplify their reach and create buzz among their communities. Brands can greatly benefit from these relationships as content that feels creative and spontaneous does much better than content that is more corporate.

Level Up Your TikTok Presence

Joining TikTok offers your brand an excellent opportunity to reach your audience and increase brand awareness. But being successful on the platform needs creative and engaging content – so do not be afraid to experiment. Get those TikTok’s rolling that replicates your own brand and culture.

The experts at House of Marketers understand the behavior of TikTok users and build the anatomy of the perfect post. We can kickstart your TikTok marketing campaign and increase your discoverability in a small amount of time.