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Content Marketing Strategy - A Step By Step Guide

Making a content marketing strategy is one of the most common suggestions of anyone in online marketing. However, it's like suggesting a thirsty person drink water from a fountain.

Content Marketing Strategy

Where do you find the container for it? How much is right for you?

That's something you need to understand in detail on your own. However, that doesn't mean you cannot follow certain principles and rules to ensure your content marketing stint is up to standards. So, where do you get started?

What are the guidelines for making a content marketing strategy? To observe replies to this large number of inquiries, we should investigate the thoughts of content promoting a smidgen more:

Content Marketing: A Brief Introduction

Content marketing depends on various elements, but a few pillars include creating and distributing the content over various platforms on the internet.

All these elements rely on one key essential or the other. However, the primary motive is to create content to promote a business or product.

The central idea is to help the target consumer find three things, products, services, or proficiency of an expert.

That's why a lot of content marketing blogs and other content mediums depend on the marketer's expertise or the business.

However, content marketing itself depends on three necessary essentials. These fundamental elements of content marketing are necessary to understand to grasp the idea and execute it. So, let's see what they are:

. Content Funnels 

Content funnels are the breakage of content creation, each one towards a specific goal. The three main funnels are top, middle, and bottom.

The top-of-the-funnel content deals with generating awareness and visibility.

Content Marketing Strategy

The bottom of the funnel's job is to create attractive content for higher SERP ranks and build audience interest. The final, bottom of the funnel, helps deliver the audience to the primary goal, aka the CTA or call to action.

. Content Frequency

Content frequency is when a brand or business posts content regularly. This also determines the success of yourcontent marketing strategy. Therefore, it's imperative to make content calendars that push you towards frequent content creation and distribution.

Content Marketing Strategy

. Content Channels

There are many content channels in the online market, but you need the primary three out of them. The first one is your website or blog, then social media networks and emails.

Content Marketing Strategy

These are the three main platforms that drive a strategy forward.

Moreover, they are precisely top to bottom of the content funnels as well. With blogs being on top, social media in the middle, and emails taking the bottom spot.

8-Step Guide To Making A Viable Content Marketing Strategy In 2022

Building a content marketing strategy isn't exactly a difficult task. However, it's not something that allows you to shoot your arrow in the dark either. Your strategy needs to be concise of what you wish to accomplish and your content creation.

On top of all these aspects, you need to precisely understand your target audience. That's why it's imperative to focus on creating content that helps you stand out. So, how do you go about doing that?

What are the basic steps of creating a viable content strategy? Here is an 8-step guide for you:

1) Find Your Target Audience

The first thing you need to do is find your target audience. Since content marketing is all about serving the audience's queries, requirements, and information they seek, you need to understand all these elements. Therefore, you need to:

  • Identify key demographics
  • Study common audience behaviors
  • Find common keywords among specific audiences
  • Create a list of all these customer personas

Content Marketing Strategy

This approach will help you understand who your target audience is. Then, you can create content accordingly. However, you do need to update this element of your strategy every now and then.

2) Set & Assess Your Goals/Objectives

You need a goal-driven approach in content marketing to be successful. Since online marketing is all about achieving goals, your content needs to lead the way for you. However, that's only possible when you create your content with particular goals and objectives in mind.

Content Marketing Strategy

That's why you need to figure out your objectives. For instance, the objective of a new brand is to garner its audience. However, their goal would be to have at least 10,000 followers by the end of the month. So, understand the difference between goals and objectives.   

3) Establish Your Website & Blog

The first platform, also at the top of the content funnel, is going to be your website and blog. This needs to be done properly so that you can garner search engine crawlers and your target audience towards you.

Therefore, you need to….

  • Create a user-friendly design
  • Optimize your website's content 
  • Employ thorough on-page SEO tactics
  • Improve your page loading times & speed them up
  • Ensure thorough mobile phone compatibility

Content Marketing Strategy

Doing this will help you ensure that your website is optimal and above par with the most minor SEO requirements. Moreover, your blog would benefit from this optimization just the same. 

4) Avoid Plagiarism – But how to detect?

Avoiding plagiarism is a necessity to help your content stand out. But, how do you go about doing that? You need to make sure your content is up to par with the competition in your niche. In other words, it needs to be original, informative, and plagiarism-free.

Therefore, here's what you need to do:

  • Find and fire up a free plagiarism checker 
  • Check for plagiarism in your content
  • If the content is original, then move on and post it
  • If the content isn't original, then rephrase or rewrite content until it's plagiarism-free

This process will ensure the utmost quality of your content and also make sure it's plagiarism-free. Therefore, make sure your content is original at all costs.

5) Use Social Media Networks

Social media networks are going to play an essential role in your marketing tactic. You need to make a viable following on your social media because you need a strategy that guarantees customer satisfaction and loyalty.

Content Marketing Strategy

Using social media networks such as Facebook, Instagram and Snapchat will help you generate a following—depending on your niche and industry. This can also help you elevate your primary platforms, i.e., website and blog.

6) Create A Content Marketing Calendar

A content calendar will keep everything in line for you. This includes content creation, platform usage, as well as the guarantee of posting your content on time. That's why your content marketing calendar needs to be thorough and precise.

7) Use Various Content Types

You cannot rely on written content for long. Since people are visual learners, you need to create content that also adds visual value to your online presence. So, try to use images and videos where you can in your blogs and use them as much as you can on social media networks.

8) Make An Email Marketing Strategy

Get in touch with your audience, provide them offers, and keep them in the loop. But, how do you do that? By using an email marketing strategy. Since email marketing has the highest ROI of any other marketing element, make sure you thoroughly use it.


These are some of the key ingredients in a successful content marketing strategy. So, take these steps to make sure you have a viable strategy to establish your online presence.