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Choosing the right WordPress hosting for your business

A website is the heart—and face—of your business. Keeping it running uninterrupted is indispensable. Your online presence can be a make or break for your business: most customers visit the business’ website before making a purchase.

WordPress hosting

Deciding where to host your website is therefore no small business. Much depends on choosing the right WordPress hosting provider (assuming you are or want to be a member of the sixty-three-percent club that uses WordPress as their content management system). The number of options and the implications of the choice demand careful consideration. The right host can provide the environment and impetus needed for your site to flourish and grow.

Understand your hosting needs

There are a number of WordPress hosting types: shared, dedicated, managed, cloud, and virtual private server.

  • Shared hosting: Multiple websites are hosted on the same server. Performance is low since resources are shared. The price is low, too. This gives a good balance between cost and performance, and is a good option if you are operating on a small scale.
  • Dedicated hosting: An entire server is dedicated exclusively to a website. The result is high performance, security and stability, and greater customization. With this comes costs—maintenance, manpower, etc.
  • Virtual private server (VPS) hosting: In this, a portion of the physical server is dedicated solely to a website, with dedicated resources. This allows for greater control and flexibility with reasonable performance.
  • Cloud hosting: Here, the website data are spread over multiple servers and data centers. This makes it easy to scale and personalized. Downtime also tends to be low.
  • Managed hosting: The hosting and tasks—some or all—that come with it are managed by a provider. The upkeep of the site is done by technical experts who ensure that it performs optimally and without hiccups.

The suitability will depend on your priorities, cost considerations, and goals. And so making the right choice is predicated on knowing what you need and want.

However, if you are just launching a new site, this can be difficult. And with copious options and features on the table—not all of which you do need right away—it’s important to focus on a few key factors or features that are critical. Making a checklist of what you need, or don’t need, and segregating them into, for example, “must-haves” and “nice-to-haves”, can be helpful. It may be sensible to hire WordPress developers or seek the assistance of a specialized WordPress development company to set up the site for you. This way you can have a solid foundation and also reduce overhead costs.

Key factors to consider while choosing a WordPress hosting provider

Whilst there is no objective right WordPress hosting provider, there are certain features or factors that all good providers have and which you would do well to consider. These contribute to the functionality, performance, reliability, and overall success of your business’ website.

Pricing plan and policies, though not a feature, is a factor that needs to be considered. This includes billing cycle, cancellation charges, if any, and other hidden fees. You need to take into account not just direct costs but the overhead costs, such as expenses that would be incurred on plugins, domain name registration, and subscription fees for eCommerce services. If you are on a shoestring, then shared hosting may seem the obvious choice. But sharing a server has several downsides, not least the susceptibility to what is called the “bad neighbor effect”: you shoulder the bane of sites you co-habit but not share their boon. So, while pricing is important, it must not take precedence over other more critical factors.

The following are some other crucial factors to consider while WordPress hosting for your business.

Server type and performance

Of the many important factors, performance is one of the most critical. It affects your website’s visibility; page speed directly influences its ranking on the search engine results page. It’s also crucial if you want your visitors to stick around. 53 percent of visitors leave a site if it takes more than three seconds to load, according to Google Consumer Insights, and 46 percent do not return to a website that takes too long to load, as a 2020 survey shows. Both these numbers likely have increased as users expect more and now have more choices.

Opt for a provider with high-performance servers and enough bandwidth to support sudden spikes in traffic. Aim for a server load speed under 300ms. Choose a host that uses a content delivery network and that has servers close to your area of operations. This will reduce the load time for visitors from that region.

Reliability and security

Downtimes are a nuisance for you, the website owner, and an annoyance for visitors. You potentially lose reputation and customers. It also negatively impacts your site’s visibility. Choose a host that ensures an uptime of not less than 99.97%. This is not so high a bar; it still leaves room for about 150 minutes of downtime in a year.

Choose a WordPress hosting with adequate security systems in place. Some security measures to check include SSL certificates, firewalls, malware scanning, DDoS protection, brute force defense, and server hardening. Do not overlook regular backups, too. No site is immune from cyber attacks or malware. Indeed, malware is rampant. According to a report by Patchstack, 42 percent of WordPress websites have on average at least one vulnerable software installed. Choosing a host that provides malware removal service is thus important.

It is also important to understand how much and which aspects of the site’s security are handled by the hosting provider. This will give a clearer idea of measures you have to take and what you should do to pre-empt attacks and in the case of an attack or infection, how to deal with it. This may require having on-board WordPress developers and experts who know the ins and outs.

Ease of use

An easy-to-use control panel and user-friendly interface are essential for efficiently and effectively managing and maintaining your website. It should be simple but not so much as to be devoid of features and functions. Ideally, it should enable users of varying technical skills to navigate the hosting environment effectively.

Look for hosting providers that offer a user-friendly control panel—cPanel and Plesk, for example—and intuitive interfaces. A friendly and simple control panel makes it easier to manage various aspects of your website, such as configuring settings, managing files, monitoring performance and security, and troubleshooting issues.

Customer support

We are all customers in one way or another, and we have all been at the receiving end of customer service. Nobody hardly needs a reminder of how important it is and how annoying poor customer support can be. You need to establish that a host has good customer support before you make a decision.

Test their responsiveness and competence by getting in touch with customer support. Assess how they provide support and the method of communication. You should be able to contact them via a medium that is convenient for you—phone, email, or live chat.

And with AI-enabled chatbots being incorporated into every support system, humans have been distanced or detached. Ensure that the support staff is easily accessible.


Whether you are just launching a site or migrating to a new host, you don’t want your potential to be capped by the server. Whether, or more positively, how quickly, you expect your website to grow, choosing a scalable hosting solution provides you the flexibility and resources needed to handle increased traffic without experiencing performance issues or facing downtime.

Consider the ease with which the provider allows you to scale up or down. It should give you the option to do so quickly and seamlessly.

Choosing a WordPress hosting provider with easy scaling options will put you in a better position to handle future growth and spikes in traffic. This will ensure that you do not need sudden, reactive upgrades as your site grows.

Special features and extras

Most hosting providers provide the basic necessary features as standard. But you may need more than the basic; specific features and functionalities to take your site above and beyond. Say your website is primarily an online store, what special eCommerce features does the host provide? Does it provide specific tools that cater to your unique needs or industry requirements?

Among other things, you may want to look for SEO-focused features like sitemap generation and meta tag management; features like server-level optimization for performance enhancement; and analytics and marketing tools to track your website performance, gather user data, and implement marketing campaigns.

Consider also if the host is developer-friendly. Development features like staging environments, Git integration, and access to advanced server configurations can be useful. These give you greater control over your site and let you tweak as you think necessary. Even if you do not have a development team, these features may come in handy should you get a WordPress development company to inspect and improve your site.


Choosing the right hosting provider is a critical step. It directly impacts your business's online presence, which can in turn affect other areas of your business such as reputation and customer experience. It is not something that can be overlooked or taken lightly.

Though there are numerous hosting providers, migrating from one to another is a hassle. Choosing the right WordPress hosting for your business can spare you this trouble and plenty of others. And it will provide the right environment, nurture your site, and help it grow.

Author Bio : Amelia Swank is a senior web and app developer with over 8 years of experience. Currently with SunTec India, she specializes in the domain of digital solutions, specifically WordPress development, Web App Development, Shopify development, Magento development. Her passion for technology fuels her writing, aimed at spreading insights to all. Amelia closely follows the latest IT advances to share her expertise with those interested in the field.