Gone were the days when people used to invest a lot of time in reading the content of different websites just to understand the concept. Today, no matter how large your business is, marketing without videos seems impossible nowadays. People are using animated explainer videos in one way or the other to capture the attention of the audience and take them to the next stage of the funnel.
According to the research conducted by Wyzowl, 86% of
organizations consider videos as an effective marketing tool.
Businesses are investing a lot to showcase their marketing
messages by using the right style of videos with the help of the best 2d animation company because appropriate video not only helps in generating leads but also makes it really easy to understand complex concepts without spending extra time and money.
Explainer videos act as a brilliant source to capture the
true essence of what your business actually stands for. They are not only short
but also hold a significant presence in explaining what your brand is all
about.
Creating an explainer video is not a cakewalk, only if you
consider a few points in mind. If you are also planning to make a difference
with videos, you need to ensure that the below-added points are taken care of,
as it will help you create a convincing video.
Tips for creating appealing Animated explainer videos
Let's get started…
Understand who your target audience is
It's well said that "Don't just create content to get
credit for being clever — create content that will be helpful, insightful, or
interesting for your target audience." Thus you need to keep in mind that
everyone is not your customer.
Say if you are not creating content as per your target
audience, then you are actually shooting with blind eyes. So, if you don't want
to put all your marketing efforts in vain, then before jumping on the videos,
try to do some brainstorming about your target audience.
You need to understand the major characteristics of your
target audience, like which tone is liked by your target audience and suits
your brand, appealing colors, the interest of your audience, and many more.
Moreover, you need to evaluate their problem and ensure
that your video includes the pain points of the customers in a skillful way
because it is seen that if customers get a suitable solution to their problem
in less time, then it becomes really easy for them to make the decision of
instant purchase.
Scripts should always be on top
Do you know that a killer script is a key to a successful
explainer video? If your script is well written and covers all the pain points
of your target audience, then it becomes really easy to capture the audience's
attention and understand the concept. Yes, the script is the foundation of your
video that decides whether it holds power to create a buzz or not.
It is seen that many agencies get the scripts written from
outside. I would recommend you get it done by professionals who have experience
in giving a fresh look to the content and appealing to your audience.
Make sure the script should be written in a way that
anyone can understand and can relate to. You can divide the script into
subsections to make it more clear. You should explain your product or service,
for whom it is actually for, what challenges the product or service will solve,
how it will actually resolve the challenge and how a person should get started.
If your script is to the point, then it will help the designers
to stay on the right track and create appealing designs. So, whenever you
proceed with the scripts, make sure it is appropriate and premium.
Fix the budget for the animated explainer video
Many people think that explainer videos are always costly.
Indeed, Good explainer videos are impactful and effective, but it doesn't mean
those are always created on a high budget.
While creating an explainer video, you need to know that
videos can be created in different ranges from minimum to maximum; it depends
on your budget and needs how much you want to invest.
You need to understand that many designers add extra for
voiceover, but many do this in the overall cost. Thus, to get this done, your
research needs to be very strong.
To minimize the cost, you can always work with your
in-house team. You can also go for adding music instead of voiceover and can
play with graphics. Along with this, you can also re-use the graphic design
elements instead of creating them from scratch.
Yes, you will get a pool of ideas that will allow you to
create videos without breaking the bank. But for this, you need to be very
particular and active.
Don’t over exceed your video length
Whenever you create a video, you need to always keep in
mind that shorter is always better. The lesser you explain, the more the
chances that people will view your video and remember you for longer. Once you
are able to get people's interest, you can easily take them to the next step.
As per the statistics, it is found that 73% of people live
watching short videos as it helps them to learn about the product or service in
less time.
Many people consider this as one of the hardest parts as
they are unable to explain their ideas in fewer words, but once you successfully
cut down your script that covers all the points, then you are one step closer
to success.
Focus on benefits, not features
Another thing you need to keep in mind while creating an
animated explainer video is the point that you need to cover in the video.
Thinking about what? Well! Benefits are what you need to add to your videos.
Many times, it is seen that people focus on the features
of the product instead of the benefits. But actually, it should not be the
scenario.
No matter whether you are planning to create a video for a
new product, website service, or application, you need to show the number of
benefits that your product or service actually offers. Features are something
that really doesn't matter to the customers.
Instead of showcasing its technical points, you need to
let people know how the service or product is going to help them solve their
challenges and make their lives better. Once you are able to make people
believe in your brand, it will become easy for you to convert.
Add a professional voice to your video
No matter how strong your video is, if your video uses
poor audio quality, then it would be really hard to convince the audience to
click. Indeed, nothing can ruin a video quality more than an unprofessional voiceover.
This is the reason why companies are investing huge bucks in creating
professional videos for their animated explainer videos.
But sometimes, it is seen that the quality of the voice is
fine, but the voiceover is not added properly, which affects the overall
quality of the video.
Thus, if you want to create a video that actually
converts, then I would recommend you invest in a professional talent so that
you can get a voice that is both professional and appealing.
Don't launch before proper planning
Many organizations don't bother about the launch. They
just post the video on all their platforms without any second thought. Are you
one of them? If yes, then you need to understand that this is one of the
reasons why many videos are unsuccessful.
So, when you are creating a video, you need to plan for
its launch. Basically, there are three major things that you need to look at.
It includes the selection of a video host, marketing plan, and platforms where
you need to integrate.
When we talk about video hosting, then there are plenty of
options for you, but you need to make sure which option is the best out of all
and fits your pocket. Once you are done with the selection of hosting
platforms, you need to figure out the platforms where you can market the
videos.
You can use social media platforms, blogs, emails, events,
portfolios, etc., to share your video, but make sure the video is relevant to
the platform and your target audience. Last but not least, you can also put
your animated video on your website, as 86% of the people say that it helps in
retaining the audience and generating website traffic.
So, if you want your explainer video to get measurable
results, then you need to plan everything in advance.
Wrapping it up!
Videos are the lifesaver for every marketer. From
promoting to explaining complex concepts, agencies are utilizing explainer
videos to the fullest.
Well! Creating a perfect video is not easy, but if you are
also planning to make a video, make sure you keep all the listed points in
mind.
So, what are you looking for? Give an edge to all your
marketing efforts with stunning videos. If you are still confused and need any
expert advice, feel free to drop a comment in the section added below.