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A Comprehensive Guide For Building A Healthcare Website In 2022

According to research, the digital health market will surpass $430.52 billion by 2022 at a 16.9% CAGR growth.

Healthcare website

COVID-19 has accelerated the digital trend and mandated the hospitals to modernize the healthcare system to educate, retain, engage, and keep the patients coming. The patient’s preferences have evolved, and that’s expected to become a norm. The facts are confirmed by a couple of stats from Google.

  • 77% people of use search engines like- Google before they begin the patient’s journey.
  • On Google search giant, 70,000 health-related searches are performed every minute.
  • 83% of patients browse the hospital website before booking an appointment at the hospital.

The alarming facts showcase that healthcare institutions must go online to earn maximum appointments, personalize the patients’ journey, and hook up the acquired patients. Realizing the power of going digital, the healthcare institution is building a healthcare website. However, healthcare website development is a daunting task.

Complying with healthcare regulations, providing unique functionalities, and delivering an exceptional experience are difficult to achieve with a readymade template. At the same time, giving a feel of a virtual clinic to the patients digitally is vital. It requires a custom app development, that’s well-structured and well-designed and appeals to the patients with intuitive UI and best healthcare practices.

It indicates investing in healthcare website development using the best technology stack and following a couple of factors would help in surpassing the patient’s expectations.

Which factors help in developing a high-performance healthcare website?

. Discovery phase

The healthcare website development allows healthcare institutions to represent their brand online and promote their goals. The corporate website helps hospitals to earn maximum leads and turn them into loyal patients. It involves identifying and understanding the future-product details, product vision, product market, and target audience that the client wants to communicate to the web development team.

For healthcare website development, the product manager sits with all the stakeholders involved to discuss the issues that the product can resolve. They research on the products to identify the pain points and opportunities to optimize the ap idea. The target customers, target market, and competition analysis is done to build a prototype. The prototype is a blueprint of the healthcare project that showcases the project is ready to roll out on the development floor.

. Web development

The healthcare web app development is about offering the right functionalities to the patients using the right tech stack selection. The website development aims to educate patients, improve patient-doctor communication, support healthcare decisions, and automate administration tasks. It features patient profiles, intuitive search functionality, automated scheduling, chat functionality, video consultation, reminders, payments, and analytics.

The right mix of languages, frameworks, and tools is leveraged to build a healthcare website. When selecting the technology stack, make sure it’s scalable so that website is scaled as the number of patients and functionalities increases.

. Web designing

When you visit the doctors offline, you must have observed the difference in their office designs. For instance, a pediatrician’s office has cartoon characters alongside bright colors that make a child feel ok. Similarly, the healthcare web design is a virtual hospital for the patients that must leave a lasting impression in the patient’s mind.

The UI must be intuitive, user-friendly, mobile-responsive, contain optimal graphic elements, and include the combination of fonts and color schemas that improves hospital branding, website usability, and functioning. Sharing original content in the form of Q&A sections, reviews, and blogs helps in seizing an edge over the competition.

. Testing phase

After developing and designing the healthcare website, it’s important to test the website’s functionality, usability, and performance to ensure it meets the modern patient’s expectations. Checking the healthcare website is compliant with industry regulations and security standards is also important. HIPAA compliance is a must for all healthcare apps regardless of type and size.

HIPAA ensures healthcare data is stored, managed, and shared securely following four rules such as security rules, privacy rules, enforcement rules, and breach notification rules. Making healthcare websites comply with regulations is important. Otherwise, the healthcare business is suspected of financial repercussions.

Healthcare organizations can leverage SSL certificates, take continuous backups, define role systems, and storage encryption, and sign-in business associate agreement to stay HIPAA-compliant.

. Launching and iteration

When you have got the website developed, designed, and tested to make sure it’s built according to your requirements. It’s time to launch the website to check how it goes well according to the target audience. Based on patients’ responses, the website is improved in terms of features, design, and functionalities.

How much does it cost to engineer a healthcare website?

If interested in building healthcare website development, you should know how much it costs to develop a healthcare website. It ranges from $10,000 to $55,000 depending on the size, type, and complexity of the healthcare website.

When it comes to building a healthcare website with basic features including- appointment scheduling, HER storage, hospital management, telemedicine, and medical diagnosis, it costs around $15,000.

Depending on the type of development team- local agency hiring, freelancers hiring, in-house team employment, and outsourcing agency, the development hours rate varies from $20 per hour to $50 per hour.

The outsourcing location impacts healthcare website development cost as the charges of healthcare app developers varies from one location to another. For instance, the south Asia developer’s cost is $20 per hour and the US developer’s cost goes up to $60 per hour.

Summing it up

The experts in the healthcare industry or start-up founders are looking to roll out digital transformation across healthcare organizations to modernize the patient’s wellness journey. Increasing investment in the digital healthcare market is evidence of the same. Don’t hang fire on the healthcare website development.

Flawless healthcare development requires partnering with one of the reliable web development companies that can help healthcare businesses to build the app from scratch right from conceptualization to full-fledged web development.