Since elections plays a crucial role in any country’s development and that too affects the companies, considering this in mind Facebook on Thursday made a statement regarding their employees’s not to offer support for political capmaigns ahead of elections, as it did with U.S. President Donald Trump in the 2016 race.
The major top online Ad sellers like Google’s Alphabet and Twitter have already offered long tern service and assistance to strengthen relationships with top advertisers such as presidential campaigns.
Brad Parscale, who was Trump’s online ads chief in 2016, last year called onsite “embeds” from Facebook crucial to the candidate’s victory. Hilary Clinton was also offered the identical help, but she has something different in mind and accepted a different thing than Donald Trump.
Another top tech companies like Google and Twitter also did not responded to the requests to comment on whether they would also like to pull back support.
Facebook said they are capable enough to offer assistance to more candidates globally by focusing on offering support through an online portal instead of in person. It said that political organizations still would be able to work and contact with employees to receive basic training on using Facebook or how to get the Ads approved.
Among the top tech giants Bloomberg was the first to adopt the new approach.
Google, Facebook and Twitter served as “quasi-digital consultants” to U.S. election campaigns in 2016, researchers from the University of North Carolina at Chapel Hill and University of Utah found in a paper published a year ago.
All the companies supported the campaigns to navigate their ad systems which comes under the services and “pro-actively” shaped the campaign’s communication by giving advice and suggesting what types of messages to direct to whom, the researchers stated.
When the Facebook found its user’s data was being misused by political data firm Cambridge Analytica it led to Facebook’s involvement with Trump’s campaign to drew scrutiny from U.S. lawmakers. In written testimony to U.S. lawmakers in June, Facebook said not a single misuse was spotted “in the course of their interactions with Cambridge Analytica” during the election.