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Latest Trends Packaging Businesses NEED to Jump on NOW!

Packaging is an overall term for design and technology that goes into enclosing and protecting products designed for storage, shipping, and sale. The packaging includes the marketing efforts of the product's manufacturer as well.


Leading manufacturers identify their brands through the packaging of their goods. They see packaging as a critical component of their business strategy.

Every industry has changing trends. That means the positioning and marketing of producer's products are affected by broad changes in the market.

A clear shift in how every product is packaged, labeled, and offered for sale is at the forefront of today's market. Here are some of the current trends in packaging that the packaging business needs to adopt:

Internet of Packaging

Internet of packaging allows consumers to better connect with brands. This packaging makes use of technologies, including near-field communication (NFC), smart labels, RFID, and QR codes. Using Package design software helps to design a package that can adopt the latest tech.

These cutting-edge technologies provide connectivity, security, and authentication as value-added features. It turns the product packaging into a data carrier and digital tool. Augmented Reality packaging gives businesses the chance to better engage with their customers.

It is done by providing clients with a variety of product content, discount codes, and video instructions. IoT gadgets also enable firms to incorporate indicator features in their packaging, giving clients access to real-time product conditions.

Recycled and Sustainable Materials

Recycled materials and the green movement have been more popular, despite the fact that they were first introduced a generation ago. The worries about climate change and global sustainability were on everyone's minds.

Compared to previous generations, today's consumers are more deliberate about lowering their environmental impact, and businesses are taking note. More biodegradable materials are being used by brands, and the amount of packaging for each product is being decreased.

This reduces waste, helps to keep prices low, and lowers shipping costs due to the lighter packaging.

Digital Printing

Lack of accuracy, poor color quality, and expensive labor are just a few of the difficulties faced during the packaging printing process. This presents the chance to use digital printing to revolutionize the process, making it one of the trends of packaging sectors.

In contrast to conventional offset or flexo printing methods, it does not require multiple plates for various prints. Digital printing is less time-consuming because all the content is printed in one go.

Due to the lack of prepress processes or supplementary labeling, modern digital printing has a minimal environmental impact. Digital printing helps firms to create customized packaging to appeal to various customer subgroups with a faster turnaround time.

Labels and flexible packaging can be printed using direct thermal printing, which is another printing method that uses thermal imaging.

Personalized Packaging

Customizing packaging and personalizing items are much simpler with digital printing. This pattern, which has been developing for a while, will significantly affect the industry.

Numerous leading product firms have looked into customized packaging and discovered a sizable return on their unique marketing expenditure.

According to research, 70% of marketers believe that customization has a significant or very significant impact on their clients.

Personalized packaging is not a one-size-fits-all proposition. In fact, that is the fundamental idea driving this trend. Personalization enables a business to aggressively market its name and brand while differentiating itself from competitors.

Packaging Automation

Productivity, accuracy, and quality control are the three main problems that packaging faces. Depanning, filling, packing, and palletizing procedures can all be automated. This is a major trend in the packaging sector.

Robotic grippers and arms used in packaging provide safe handling of delicate goods while also removing human mistakes. Startups also create AI-powered vision systems that capture images of the final products and assess the quality of the packaging.

These vision-assisted robots automate procedures like product sorting, quality assurance, and inspection to boost productivity.

Clean labels and transparency

Another significant packaging industry trend is the clear and transparent presentation of product information. This fashion is centered on honesty and trust.

Consumers can better educate themselves about product choices in the modern environment as they have so much access to information. What their product choices contain and the packaging techniques are at the top of the list of concerns for informed consumers.

Transparency refers to a manufacturer being completely open and truthful about the ingredients in their products. It fosters trust in the company's brand name when it packages its goods with transparent, straightforward, and easy-to-understand information.

Recycled packaging products in use

The 3-R principle of reducing, reusing, and recycling was the movement started a century ago. Today, the 3-R model establishes a circular economy where it serves as the foundation for effective product packaging.

The majority of packaging waste has been going to landfills for years. Even worse is the quantity of non-perishable plastics that are currently adrift in the oceans.

Many consumers wish to take all reasonable precautions to stop this pollution because it cannot be ignored. So, they favor packaging for recyclable goods.

3D Printing

3D printing is a developing trend in the packaging sector. It enables businesses to build various prototypes and innovate their packaging line in almost real time.

Brands frequently experiment with packaging layouts, which are expensive, time-consuming, and wasteful. With no impact on plastic waste, 3D printing technology eliminates these problems and makes customized packaging possible.

Engineers and designers now have more creative freedom because of technology, which enables them to create high-quality goods. Manufacturers also employ additive manufacturing technology to print robotic arms for specific packing.

E-commerce packaging

It's no wonder that the presentation of online purchases and packaging have become more important, given the rise in online shopping. Online orders are subject to many of the same fundamental rules as in the brick and mortar store purchases.

Packaging that is very resilient to shipping difficulties and maintains product freshness throughout transport are other factors for e-commerce packaging(in the case of perishable food products).

Many products typically bought in brick-and-mortar stores are also now being purchased online. So the packaging should adjust to the latest e-commerce trends.

How to make packaging relevant?

These new trends in packaging are not mutually exclusive. You can combine the use of connected packaging on biodegradables or sustainability with an art fair.

It's also important to understand that these trends are a result of significant changes in society and people's attitudes toward products. In order to appeal to these consumers, brands must think carefully about their packaging choices and use Package design software for designs.

Final Thoughts

Whether you are a startup or an established business, product packaging is crucial to the development of your brand. Think about implementing one or more of these packaging trends to update your brand's image and establish relationships with your audience.